Denebunu Secures $1.8 Million Pre-Series A Investment

Denebunu, a consumer experience and insights platform, has raised a $1.8 million pre-Series A investment in a round led by Eksim Ventures, with participation from APY Ventures, Arya VC, and Maxis Ventures.

The company, which provides end-to-end marketing, software solutions, and market research services to brands, secured this investment to support its UK-based initiative Samplico and its newly launched SaaS market research platform Sorbunu.

Founded in 2016 by Duygu Özgün and Barış Yeşilçiçek, Denebunu has built a user base of nearly 4 million users and collected over 500 million data points. Through advanced segmentation techniques, the platform enables more than 1,000 partner brands to reach highly targeted audiences and leverage user-generated content (UGC).

Duygu Özgün stated that the investment will be used to accelerate the growth of Samplico in the UK and expand Sorbunu in both Türkiye and the UK:

“Our goal is to become the leading platform that connects brands—regardless of size—with hard-to-reach target audiences in the fastest way possible, while amplifying the voice of consumers through user-generated content.”

With the new funding, Denebunu aims to scale its global operations, strengthen its presence in international markets, and further develop its data-driven solutions.

Uğur Mutluhan Oruncak, Investment Committee Member at Eksim Ventures, highlighted that Denebunu aligns with their vision of supporting technology-driven companies and emphasized the platform’s unique ability to let consumers discover, تجربه products, and share feedback before purchase.

Mustafa Keçeli from APY Ventures noted that Denebunu’s strong brand recognition and profitability in Türkiye, along with its expansion into the UK and launch of Sorbunu, validate the company’s success and future potential.

Sanem Tatlıdil Özal from Arya VC emphasized the founding team’s deep industry expertise, strong technical capabilities, and ability to commercialize and expand globally as key drivers behind their investment decision.

Selami Düz from Maxis Ventures added that Denebunu’s sustainable, data-driven business model and strong growth performance position it well to succeed in global markets.