Inooster Secures $700K Investment

Inooster, a company providing gamification technologies for businesses, has raised a $700,000 investment in a round led by TechOne VC and Logo Ventures, with participation from APY Ventures (via Fintech GSYF and Start-up GSYF).

Inooster offers gamification-based performance, loyalty management, and training solutions that help companies increase motivation, productivity, and employee engagement, ultimately enabling them to achieve their business goals.

Founded in 2016 by Murat Yılmaz, the company brings together expertise in software development, user experience, gamification, and management, building a platform designed to compete in global markets.

End-to-End Gamification Platform

Inooster’s platform combines gamification dynamics with human psychology, focusing on innovative ways to manage performance, motivation, and loyalty within organizations. In addition to enterprise solutions, the company also develops B2B2C products targeting broader user groups.

With this investment, Inooster aims to expand internationally, focusing on global markets starting in early 2022, and increase customer acquisition through new SaaS products.

Strong Market Presence

Positioned as a leader in the gamification space in its region, Inooster operates with a team of 24 professionals and serves Fortune 500 companies.

The company also developed the widely recognized “Yürü Be İstanbul” project for Istanbul Metropolitan Municipality, demonstrating its capability to manage and process millions of data points efficiently.

Founder’s Perspective

Murat Yılmaz emphasized that in the evolving world, motivation and social interaction will become even more critical:

“We believe gamification will be one of the most important tools in managing performance, motivation, and loyalty. The power of play enables people to engage more deeply within their environments, making it a unique advantage for companies looking to stand out and connect directly with end users.”