WASK raises $2.4 million investment for digital marketing software

WASK, which provides digital marketing software, has raised a new investment of $2.4 million, according to the information shared by the company. WASK’s $2.4 million investment round was led by Eksim Ventures.

We previously shared in August 2021 that WASK, which enables the management of digital advertisements from a single platform, had raised $500K in investment. According to the information shared by WASK, the startup has now received a new investment of $2.4 million.

WASK’s $2.4 million investment round was led by Eksim Ventures. In addition to Eksim Ventures, the round also included TechOne VC, Logo Ventures, APY Ventures, Teknoloji Yatırım (TTGV), and Türkiye Kalkınma Fonu.

With the new investment, WASK aims to launch the third version of its software and offer users a much more comprehensive and intelligent digital marketing experience. In its new version, with improved smart algorithms, WASK will analyze visitors on advertisers’ websites or mobile applications and provide automated outputs to increase campaign efficiency.

With its AI-powered software, WASK analyzes the behavior of visitors on websites and mobile applications, enabling users to reach more potential customers and the most accurate target audience with lower budgets. WASK can also integrate with many platforms such as Facebook, Google, Shopify, WordPress, Mailchimp, and Woocommerce.

Having more than 6,000 subscribers in over 120 countries including the United States, Canada, the United Kingdom, Germany, France, Argentina, and Spain, WASK has increased its revenues fourfold since its last investment round and has reached a team size of 32 people.

Uğur Mutluhan Oruncak, Investment Committee Member at Eksim Ventures, stated that they are pleased to lead the investment round of WASK, which brings innovation and ease to the digital marketing world through machine learning, and added that as Eksim Ventures, they will continue to support innovative brands in Turkey’s startup ecosystem in their growth journeys and in strengthening their positions in the market.