Roketfy raises investment from APY Ventures at a $2.5 million valuation

Roketfy completed its first investment round, which it had been in discussions for approximately 6 months, with a signed agreement with APY Ventures at a valuation of $2.5 million.

We had previously shared detailed information about Roketfy. Founded by Ahmet Durmuşoğlu and Emre Güzeldal, the founders of İçerik Bulutu and ContentGo.com, together with Rüstem Ramadan, who led the technical team of İçerik Bulutu for many years, Roketfy actually stepped into the startup world as a spin-off born within İçerik Bulutu.

First launched during the Webrazzi E-Ticaret 2022 with a presentation by Emre Güzeldal, Roketfy raised investment from APY Ventures at a $2.5 million valuation in its first investment round, for which discussions had started approximately 6 months earlier.

Designed as a SaaS platform to increase the sales and store performance of e-commerce shops in marketplaces—in short, to enable their growth within marketplaces—Roketfy set out primarily to serve over 5 million Etsy sellers in the U.S. and European markets.

With this first round of investment, Roketfy will begin its growth efforts by building a team—whose planning and HR processes have been ongoing since December—targeting primarily Etsy sellers in the international market. Its product, which is currently active for Hepsiburada and Trendyol sellers in Turkey, is already being used by more than a thousand marketplace stores.

In addition to listing optimization analyses and solutions within marketplaces, Roketfy’s technologies include an AI-based content generator, AI Reviews that processes customer reviews through sentiment analysis to provide guidance to e-sellers, a 24/7 assistant service that notifies e-sellers of any anomalies via iOS and Android applications, a product research tool, and category-, sector-, and store-focused audit services for brands and agencies.

Emre Güzeldal stated that during the investment round, they held discussions with many professional investment funds, but they considered APY Ventures to be the right partner due to its experience in investing in technology startups and their ability to speak the same language.

Ahmet Durmuşoğlu, CEO of İçerik Bulutu and ContentGo, noted that marketplaces are the heart of global e-commerce and that they are excited as a team to represent their ecosystem abroad with a SaaS product in this field and to create opportunities for Turkish Etsy sellers engaged in e-export to grow. He also added that it is gratifying to see the management model they have maintained for about 9 years within İçerik Bulutu bear fruit through a startup emerging from within.

Mustafa Keçeli, Manager at APY Ventures, stated that they are pleased to be part of Roketfy’s energy and vision, emphasizing that marketplace technologies increase the competitiveness of businesses. He added that they invested through Bilişim Vadisi VC Fund and Start-up VC Fund, and that under APY Ventures they have invested in more than 30 startups.